RSS Feeds

Although RSS feeds date back to the mid 1990s, they have only recently taken off in a big way with Internet marketers, bloggers and such like. There is a bit of controversy on what RSS actually means, some say it means Rich Site Summary and others say it means Really Simple Syndication.

RSS feeds are a way of transmitting and updating news automatically and even better instantaneously. Many marketers have abandoned their usual method of delivering newsletters by email and deliver them via an RSS feed instead.

RSS feeds are normally associated with news sites or on individuals blogs, however they can be used by any website to distribute information. A headline with a small amount of text is sent out in the form of an update, containing either an outline or the beginning of a bigger story and the reader will then need to click a link to read more.

It is imperative with an online business that you avail yourself of the knowledge of RSS feeds and how they can be of advantage to your business. It does not make any difference what your trade is; with ecommerce RSS feeds could be one of the most important tools you will ever use to market your products or services.

RSS feeds are a great viral marketing tool and this concept is starting to catch on with marketers. The reason that RSS feeds are becoming more popular is due to:
Email Spam filters are making it more difficult to get your marketing message across to your customers and prospects.

People are overwhelmed with the sheer number of emails they receive every day. Often emails are deleted and not read thus affecting your marketing efforts.

Benefits of RSS Feeds

• RSS feeds are accessed using RSS reader software that sits on the users desktop, therefore avoiding email spam filters
• RSS feeds will allow you to circulate and syndicate your content drawing targeted prospective customers.
• RSS feeds can be added to RSS feeds directories who list them very quickly.
• RSS feeds can significantly improve the search engine optimization of your web pages.
• RSS feeds can improve your web pages ranking with the search engines.
• RSS feeds can considerably boost the amount of search engine traffic you get.
• RSS feeds can get your new content indexed by the major search engines very rapidly.
• RSS feeds can supply you with free fresh content to ensure that your web pages are updated automatically.
• RSS feeds can notably enhance your rate of repeat business.

For those Internet marketers that have forums on their websites having an RSS feed is a real boon. This will allow participants to receive forum posts through RSS. As the RSS feeds will often show the most recent discussion topics; those users that are interested will simply click to enter the forum to join in the discussion. Whenever the topic is updated they will see new entries in the RSS feed.

Author: PhillMedia